Privacy Policy Live 22 – Data Protection & Privacy for Malaysian Players

1Introduction – Live 22's Privacy Commitment

Live 22 understands that trust is the foundation of our relationship with every player. When you share personal information with us — whether during registration, when making a deposit via Touch 'n Go or GrabPay, or when contacting our support team — you are trusting us to handle that information with the utmost responsibility.

This Privacy Policy is written in plain, easy-to-understand language — not complex legal jargon. We want you to genuinely understand what happens to your information, not just click "Agree" without reading.

This Policy applies to all information collected through the Live 22 platform, including the main website, iOS and Android mobile apps, email communications, and customer service interactions via live chat.

2Personal Data We Collect

Live 22 only collects data that is strictly necessary to provide the services you request. We do not collect data in excess of what is needed. The following are the categories of data we may collect:

3How Live 22 Uses Your Data

Every piece of information we collect serves a specific purpose. Live 22 uses your personal data for the following:

• Account Management: Creating, verifying and maintaining your player account. This includes identity verification (KYC), which is required before processing withdrawals that exceed a certain threshold.
• Transaction Processing: Processing deposits via Touch 'n Go, GrabPay, DuitNow, Maybank2u, CIMB Clicks, Boost or ShopeePay, and managing your withdrawal of winnings.
• Service Provision: Enabling you to enjoy all platform features, including Sports Betting on the Malaysia Super League and EPL, live baccarat, roulette, slots and other live games.
• Security & Fraud Prevention: To identify and prevent fraud, money laundering, bonus abuse, and other suspicious activities that could harm the platform or other players.
• Legal Compliance: Fulfilling our obligations under Malaysia's PDPA and other applicable regulations governing Live 22 platform operations.
• Service Improvement: Analysing aggregated (not individual) usage patterns to improve platform design, speed and overall user experience.
• Communications: Sending important notifications such as transaction confirmations, account security updates and alerts on changes to terms of service.
• Marketing (with consent): To send information about Live 22 promotions, bonuses, or new features only if you have given consent to receive marketing communications.

4Disclosure of Data to Third Parties

Live 22 does not sell your personal data. However, in certain circumstances, we may need to share your information with the following parties, subject to strict confidentiality agreements:

• Payment Service Providers: Digital wallet providers and payment gateways such as Touch 'n Go, GrabPay, DuitNow, and FPX (including Maybank and CIMB) to process your financial transactions. They receive only the data necessary for transaction processing.
• Identity Verification Provider: KYC companies that help us verify player identities for compliance purposes. Data shared is kept to a minimum and is subject to data protection agreements.
• Technology Providers: Companies that provide technical infrastructure, cloud services and IT support to Live 22. They act as data processors and only access data in accordance with our instructions.
• Legal Authority: The Royal Malaysia Police, Bank Negara Malaysia, or other government agencies when required by law or a valid court order.
• Analytics Providers: Analytics tools that help us understand how the platform is used — exclusively in anonymised form that cannot be traced back to any individual.

5Cookies & Tracking Technologies

The Live 22 platform uses cookies and similar tracking technologies to enhance your experience and ensure the platform functions correctly. Below are the types of cookies we use:

• Strictly Necessary Cookies: Required for core platform functions — persistent login, session management and security. These cookies cannot be disabled without affecting platform functionality.
• Preference Cookies: Stores your preferences such as language, odds format (decimal/fractional), and display settings, allowing the platform to remember your preferences between sessions.
• Analytics Cookies: Collecting information on how you navigate the platform — pages visited, time spent and actions taken. This information is gathered in aggregated, anonymised form.
• Security Cookies: Helps identify suspicious login attempts, fraudulent activity, and other security threats that could compromise your account.

You can manage your cookie settings through your web browser. However, disabling essential cookies may affect your ability to use the Live 22 platform to its full extent.

6Data Security – How We Protect Your Information

Live 22 invests seriously in security infrastructure to ensure your personal data is protected at all times. Our security measures include:

• Encryption in Transit: All communications between your device and Live 22's servers are encrypted using TLS 1.3 / SSL 256-bit. This means that even if someone were to intercept the communication, they would be unable to read its contents.
• Encryption at Rest: Sensitive data such as passwords and financial information is stored in hashed/encrypted form in our database. No Live 22 employee can view your original password.
• Strict Access Controls: Only staff who require access to specific data to perform their duties are permitted to access it — a strict "need-to-know" principle.
• Two-Factor Authentication (2FA): Players are encouraged to enable 2FA for an added layer of protection on their Live 22 account.
• Real-Time Security Monitoring: An automated threat detection system monitors for suspicious activity 24 hours a day, 7 days a week.
• Regular Penetration Testing: Live 22 conducts regular security audits by independent cybersecurity experts to identify and address any vulnerabilities before they can be exploited.

7Your Rights as a Live 22 Player

Under Malaysia's Personal Data Protection Act 2010 (PDPA), you have the following rights regarding your personal data held by Live 22:

To exercise any of the rights above, please contact the Live 22 Data Protection Officer at support@live22-khelo.net. Requests will be processed within 14 business days. We may need to verify your identity before processing your request.

8Data Retention Period

Live 22 does not retain data longer than necessary. Retention periods depend on the type of information and applicable legal requirements:

• Active account data: Retained for the duration of the active account and for 7 years after account closure (in compliance with Malaysian financial laws).
• Financial transaction records: Retained for a minimum of 7 years as required by Malaysian accounting and anti-money laundering laws.
• Customer service communication logs: Retained for 3 years for reference and dispute resolution purposes.
• Anonymised analytics data: May be retained indefinitely as it contains no personally identifiable information.
• Marketing data: Retained until you withdraw consent or request deletion.

Once the retention period expires, data will be securely deleted or anonymised so that it can no longer be linked to any individual.

9Cross-Border Data Transfers

In the course of its operations, Live 22 may need to transfer personal data to servers or service providers operating outside Malaysia. All such transfers are carried out with strict safeguards in place:

• We only transfer data to countries or entities that provide a level of data protection equivalent to or higher than that required by Malaysia's PDPA.
• Legally binding data processing agreements are signed with all international data recipients.
• Technical data transfers for infrastructure purposes (e.g., cloud services) are carried out with end-to-end encryption.

10Children's Privacy

Live 22 has a zero-tolerance policy towards the use of the platform by individuals under the age of 18. Our platform is not designed for or targeted at children or minors.

We do not knowingly collect personal data from individuals under the age of 18. Should we discover that such data has been collected inadvertently, we will take immediate steps to delete it and close the account in question.

11Links to Third-Party Platforms

The Live 22 platform may occasionally display links or references to third-party services such as payment providers. Live 22's Privacy Policy applies only to our own platform and does not cover the privacy practices of third-party websites or applications.

We recommend that you read and understand the privacy policy of each third-party platform you use in connection with your transactions with Live 22. Live 22 is not responsible for the privacy practices of those third parties.

12Changes to This Privacy Policy

Live 22 reserves the right to update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the technologies we use. Any material changes will be communicated to you via:

• In-account notifications upon login.
• An email will be sent to your registered email address.
• A prominent notice on the Live 22 platform homepage.

The "Last Updated" date at the top of this document will always reflect the latest version of our Privacy Policy. We encourage you to review this document periodically.

13Contact Live 22's Data Protection Officer

For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact our Data Protection Officer: